Dr. Jesse Ropat, PharmD, B.Sc. · Toronto, Canada
I put a real doctor
in your health ads.
Your buyers notice.
I’m a Doctor of Pharmacy and direct-response strategist. I’ve filmed for brands doing $100M+ in revenue — and I understand your funnel as well as I understand your audience’s skepticism.
Why it works
Your buyers have been lied to before. A lot.
Health buyers are the most skeptical audience on the internet. They’ve seen every supplement promise, every transformation photo, every paid actor in a lab coat. They scroll past all of it.
When I show up in your ad, something different happens. I’m not an actor. I’m not an influencer. I’m a Doctor of Pharmacy who spent years in cancer research. That credibility is impossible to fake — and your audience knows the difference.
Authority bias is one of the most documented phenomena in consumer psychology. When a real medical professional vouches for your product, refund rates drop, hook rates climb, and your ad account stays cleaner for longer.
I’ve seen it work across Meta, TikTok, and YouTube — on cold audiences who had never heard of your brand before they saw my face in your ad.
Your competitors are figuring this out. Let’s make sure you’re ahead of them.
About me
I’m not just a doctor who films ads. I’m a strategist who happens to have a PharmD.
I spent years in cancer research before completing my Doctor of Pharmacy at the University of Toronto. Then I walked away from the pharmacy and into direct-response marketing — because I realized my credentials were worth more in front of a camera than behind a dispensary counter.
I’ve studied how hooks work, why VSLs hold attention, and what makes a skeptical buyer pull out their credit card instead of clicking away. I write my own copy. I understand CPA, ROAS, and what a brand actually needs to scale.
When you work with me, you don’t hand me a script and point a camera at me. I come to every shoot as a creative partner who has already studied your offer, your customer, and your competitors.
That’s why the brands I work with scale.
What I offer
Here’s how I can help your brand.
Every package I deliver is built for DTC health brands that need lower CPAs, higher ROAS, and creatives that actually hold attention on cold audiences.
I film a full VSL with 3–4 hook variations and a dozen B-roll shots. I can work from your script or write one from scratch. You get everything back in 3 days.
Content that looks organic and native but carries the authority of a real medical professional. I build these specifically for Meta, TikTok, and YouTube pre-roll.
I become the medical face and voice of your brand across your entire funnel — landing pages, email, advertorials, and advisory board. This is where brands really scale.
Brands I’ve worked with
I’ve filmed for some of the fastest-scaling brands in health.
7-, 8-, and 9-figure brands across supplements, orthopaedics, pet health, nootropics, and more.
My work
Some of my recent campaigns.
VSL spokesperson features and UGC-style ads across some of my longest-running brand partnerships.
What brands say about working with me
Don’t take my word for it.
Our creative team absolutely loved your content — the diverse footage was amazing and the team is super excited about using it.
The creatives look great. I got so excited, I launched it right away on Friday. I’m loving the work.
Everything looks great, Jesse — exactly what we were looking for. Nice quality video too.
FAQ
Questions I get asked a lot.
Let’s put a real doctor
in your ads.
Book a free 20-minute call with me. No pitch, no commitment — just an honest conversation about your funnel and whether I’m the right fit for your brand.